BRAND EQUITY QUIZ -09 MUMBAI EDITION

Review:

The Mumbai edition of BEQ-2009 showed a record participation of 69 teams. Mumbai is truly a tough city to qualify. The cut off was 22-23 to be on stage. Sun Microsystems kept their cool and emerged as a winner however the young team from ICICI bank tried to give a fierce competition to them & ended as runners up in the Quiz.The surprise was that the Team Deutsche bank comprising of Rajiv & Sudipta ( the winners for the past two yrs in Mumbai) could not make it on stage.




PRELIMS:

1) Mr. Foster of M/S Crompton Greaves, Mumbai was the first person to own a ______ in India.

A) CAR

2) Du Point pioneered the concept of getting feedback from peers,managers and subordinates. This system is referred to as a _______ _____ review.

A) 360 Degree.

3) Sylla Petit was the first lady pilot in India.Who was her famous brother?

A) J R D Tata

4) Companies in which industry strive to qualify for the Geneva seal?

A) Watch Making.

5) Melinda Gates said that among the very things on the banned list in our household ….. __________ or __________

a) Mills & Boons
b) Fish & Chips
c) Ipods & Iphones

A) Ipods & Iphones

6) In British India, if 16 annas was equal to 1 rupee, what was 15 rupees equal to ?
The options are:

a) One Mohur
b) One Cowry
c) One cent.

A) One Mohur.

7) In 1952 what word was coined to describe Walter Crompite’s role at the Democratic & Republican National Conventions for CBS’s televised coverage?

A) ANCHOR

8) The classical Hippocrates oath taken by those in the Medical Profession explicity bars _________ & abortion

A) EUTHANASIA

9) Karmail has been awarded the ‘ Most Tourist Friendly railway Station’ in which State is that?

A) GOA

10) Every year 13 billion ______ bags are handed to British shoppers.

A) PLASTIC

11) Dharavi in Mumbai, the Bronx & East Harlem in New York, Favelas in _____

A) Rio De Janeiro

12) Peter Drucker insisted that a company has only two functions: Marketing & ________

a) Innovation
b) Ideation
c) Segmentation

A) Innovation

13) In monopsony there is the existence of only one ______

a) Buyer
b) Seller
c) Agent

A) Buyer

14) Which city’s name appears below the brand name Haldiram?

A) NAGPUR

15) What kind of question owes its origin to a 1940s radio quiz programme where participants answered ques?

A) Sixty Four Thousand Dollar

16) Corrections corporations of America is the largest operator of _____ in the U.S.

A) PRISONS

17) Grey Goose is one of the worlds best known brands of ________

A) VODKA

18) The founders of which company had to buy the rights from a hotel chain to rechristen their outfit?

A) INTEL

19) The devil’s ____ office was established in 1587 by Pope Sixtus and was abolished by Pope John Paul II in 1983?

A) ADVOCATE

20) The copyright of the literary works of which Indian expired on January 1, 2009?

A) M.K. Gandhi

21) Why did Max Yasgar rent out his dairy farm in bethel, New York for 3 days in 1969?

A) WOODSTOCK

22) Afte the 2006 world cup, who worked closely with the Adidas innovation team in creating the new Football, Powerhouse?

A) Zinedine Zidane

23) What appears between the words ‘wal’ & ‘mart’ in the Wal Mart Logo?

A) Five pointed Star

24) You can win an ipod from the website nailthethief.com by throwing rotten eggs on whose face?

A) RAMILANGA RAJU

25) Which district of U.P. is nicknamed Suhag Nagri because it fulfills everything a Suhagin wants?

A) FEROZABAD

26) Pic of Niranjan Hiranandani

27) Print ad of vadillal

28) Logo of Deccan Chargers

29) Pic of Rajkumar Santhoshi

30) Print ad of De beers Diamonds



Some Q & A from the Mumbai Rounds:



1) What would you get by Rolling,Building,Blending,Muddling,Layering?

A) Cocktail

2) The shorter form of Oxford Dictionary has removed 16K of these before printing its Sixth Edition?

A)Hyphen

3)General Insurance has paid 50 Crores,ICICI Lombard 1.5 crores,LIC 55 Lakhs.What is the Incident?

A) 26/11 Terrorist Attack

4) What is Poorism?

A) Tourism to visit poor countries (Poverty Tourism)

5) The ____ ____ costume is the only non service costume to have been granted US patent?

A) PlayBoy Bunny

6) Cover page of foreign Edition of Imagining India by Nandan Nilekani

7) When is a person Dilberated?

A) When he is not Promoted

8) Since 2005 what is unique about the bills that we receive from Reliance Energy ?

A) Braille Edition

9) The Congress party charged 4 annas from every new member,Mahatma Gandhi stopped it.What did they have to do instead?

A) They had to buy Khadi

10) Why were Rhinoceros horn the only material used for drinking vessels?

A) Since they were used for detecting poison

11) What was the primary reason in Credit card donation in Jan 2005 compared to Jan 2004?

A) TSUNAMI

12) In Indian Economy what is calculated by Income Method,Output Method& Expenditure?

A) GDP

13) video clip of Bernie Madoff

14) What is known as ISRO's version of Google Earth?

A) BHUVAN

15)In the world of movies who is the owner of Air voice Mobile?

A) Sanjay Singhania

16) To spread the awareness of which cause did Cucubera introduce Pink Cricket Ball?

A) Breast Cancer

17) Which company coined the term GREEN MONDAY considered to be the heaviest online spending day of the year?

A) ebay



Thats all guys that i can remember.