TATA CRUCIBLE- MUMBAI EDITION

TATA CRUCIBLE,MUMBAI- 2009


The Tata Crucible of Mumbai saw a fierce battle as giri rightly said the "Mother of all battles" with the national champions of 2006,2007,2008 & the defending champions of Mumbai round coming up on stage.It was no less than the National Finals being witnessed with Sun Microsystems emerging as the winner followed by HUL in a tie-breaker.

The teams on stage (Non Tata Track)

1) IMRB (defending champion, Mumbai-2008)

2) Sun Microsystems (Mitesh Agarwal & team), National Champion-2008

3) Questa Software (Manish Tandon & Amit Pandeya),National Champion-2006

4) CRISIL (Dhananjay & team), a well known quizmaster

5) Deutsche Bank (Rajiv Rai & Sudipta Roy), National Champion- 2007

6) HUL (Pradeep & team)


TATA TRACK

Winners: TCS (M Suresh Kumar & Anirudha Dutta)

Runners up: Tata Capital (Govind & team)


PRELIMS


1) What is common to "Engaging you,Acheiving together,passion for innovation,very human?

NOKIA

2) Which company founded by Ren Zhengfei is the largest applicant under WIPO patent cooperation treaty displacing Philips from the first place?

A) HUAEWEI

3) Which foundation confers the prestigious Saraswati Samman & Vyas Samman awards to promote literature?

BIRLA FOUNDATION

4) MIT prof. Dr. Y W Lee invested his life savings in 1964 to fund which company?

BOSE CORPORATION

5) BOSSENI logo

6) Which company was founded to fend off 'regret minimization frame work'?

AMAZON

7) Which construction & mining equipment manufacturers logo in Black & Yellow is offset at 18 degrees to the horizontal & 22 degrees to the vertical founded by Joseph Cyril Bamford. What are we taling about?

JCB

8) Which management guru who reimagines, once served in the US Navy & later worked as a senior drug abuse advisor in the White House?

TOM PETERS

9) The Shot Show is the worlds longest exposition of firearms,archery,cutlery,outdoor apparel,camping and related procedures. If OT stands for OUTDOOR TRADE. What do S & H stand for?

SHOOTING & HUNTING

10)Identify: Nick Leason pic (Cover page of the book: Back from the brink coping with stress)

11) Which chain of Hotels founded by Kemmons Wilson takes its name from a Bing Crosby movie?

HOLIDAY INN

12) Area 71 is the unofficial title for which public corporations data center?

WALMART

13) Which magazine has the tagline "Where fashion gets personal" ?

HAPERS BAZAAR

14) Segway & who launched a tiny electric car as new carbon transport vehicle called 'PUMA'(Personal urban mobility & accessibility)?

GENERAL MOTORS

15)Identify: Pepsi's mascot

16) Which global pharma giant makes "Pegasys" the first drug to be given patent in india after the the adoption of the new patent regime?

ROCHE

17) Which billionaire became the only repeat space tourist till now?

CHARLES SIMONYI

18) Which Indian Cricketer sold licensing rights to his name as a brand to Delhi based license India?

HARBAJAN SINGH

19) Which global giant introduced a new container called "Plant Bottle" made from Sugarcane & Mollasses that is completely recyclable?

COCO-COLA

20) Which famous personality wrote the poem 'is baar nahin' after the Mumbai terror attacks in 2008?

PRASOON JOSHI

21)Which country recently announced plans to become the first carbon neutral county in the world?

MALDIVES

22) Which Computer maker joined hands with UTVi to bring out some of the success stories of lesser known entrepreneurs through "TAKE YOUR OWN PATH" campaign?

DELL

23) With a Security blanket of Central Industrial Security Force (CISF), they became the first private firm to be protected by the force,which usually guards govt. institutions ?

INFOSYS

24) video ad of SBI

25) video ad of Itch Guard

BEQ FINALS -2009

Brand Equity Quiz -2009

Winners : Acceture, Delhi

Runners Up: IBM, Bangalore



SEMI FINALS

1) Peter Drucker once said to a client :
My Job is to ask questions, it’s your job as a client to provide _____

A) ANSWERS

2) In women’s Fashion what are chicken Fillets?

A) Silicon bras used to enhance the bust.

3) Sunday is a Paludrine day art created in 1949. Who created it?

A) SATYAJIT RAY

4) In HR appraisal what is halo Effect?

A) If you say first answer correctly and if the remaining answers are wrong but the correct answer itself creates a good impression.

5) Which Indian Company shares its name with a diety in greek mythology ?

A) HERO

6) Whose Partition Theory is used by ATMs?

A) Ramanujan Shrinivas

7) When Pope John paul II visited Hollywood in 1987, what was the changes made ?

A) One of the L was removed and it was made HOLYWOOD.

8) ROI is Return of Investment then what is ROTI?

A) RETURN ON TRAINING INVESTMENT

9) What is Fong Kong?

A) Products with a fake designer label

10) Which brand combines of a queen & a sensitive Document?

A) VICTORIA SECRETS



FINALS


1) This municipality of Belgium is in the province of liege in the Waloon region.

A) What is Spa?

2) This Russian has a European patent for a ‘ Method of playing a lottery game.

A) Who is gary kasparov?

3) This edible variety from India got its name from the first Duke of Goa.

A) How did Alphonso mango get its name?

4) Which Academy runs this?
B.A.- Babe Attractor
M.B.A- Major babe Attractor
M.B.B.S.- Magnet for beautiful babe

A) AXE ACADEMY

5) For which particular group of people did Radio Alakar start in India?

A) Fisherman

5) What is client golf?

A) Deliberately losing the game so as to strike a deal with your client.

The rest of them can be viewed on Times Now.

BRAND EQUITY QUIZ -09 MUMBAI EDITION

Review:

The Mumbai edition of BEQ-2009 showed a record participation of 69 teams. Mumbai is truly a tough city to qualify. The cut off was 22-23 to be on stage. Sun Microsystems kept their cool and emerged as a winner however the young team from ICICI bank tried to give a fierce competition to them & ended as runners up in the Quiz.The surprise was that the Team Deutsche bank comprising of Rajiv & Sudipta ( the winners for the past two yrs in Mumbai) could not make it on stage.




PRELIMS:

1) Mr. Foster of M/S Crompton Greaves, Mumbai was the first person to own a ______ in India.

A) CAR

2) Du Point pioneered the concept of getting feedback from peers,managers and subordinates. This system is referred to as a _______ _____ review.

A) 360 Degree.

3) Sylla Petit was the first lady pilot in India.Who was her famous brother?

A) J R D Tata

4) Companies in which industry strive to qualify for the Geneva seal?

A) Watch Making.

5) Melinda Gates said that among the very things on the banned list in our household ….. __________ or __________

a) Mills & Boons
b) Fish & Chips
c) Ipods & Iphones

A) Ipods & Iphones

6) In British India, if 16 annas was equal to 1 rupee, what was 15 rupees equal to ?
The options are:

a) One Mohur
b) One Cowry
c) One cent.

A) One Mohur.

7) In 1952 what word was coined to describe Walter Crompite’s role at the Democratic & Republican National Conventions for CBS’s televised coverage?

A) ANCHOR

8) The classical Hippocrates oath taken by those in the Medical Profession explicity bars _________ & abortion

A) EUTHANASIA

9) Karmail has been awarded the ‘ Most Tourist Friendly railway Station’ in which State is that?

A) GOA

10) Every year 13 billion ______ bags are handed to British shoppers.

A) PLASTIC

11) Dharavi in Mumbai, the Bronx & East Harlem in New York, Favelas in _____

A) Rio De Janeiro

12) Peter Drucker insisted that a company has only two functions: Marketing & ________

a) Innovation
b) Ideation
c) Segmentation

A) Innovation

13) In monopsony there is the existence of only one ______

a) Buyer
b) Seller
c) Agent

A) Buyer

14) Which city’s name appears below the brand name Haldiram?

A) NAGPUR

15) What kind of question owes its origin to a 1940s radio quiz programme where participants answered ques?

A) Sixty Four Thousand Dollar

16) Corrections corporations of America is the largest operator of _____ in the U.S.

A) PRISONS

17) Grey Goose is one of the worlds best known brands of ________

A) VODKA

18) The founders of which company had to buy the rights from a hotel chain to rechristen their outfit?

A) INTEL

19) The devil’s ____ office was established in 1587 by Pope Sixtus and was abolished by Pope John Paul II in 1983?

A) ADVOCATE

20) The copyright of the literary works of which Indian expired on January 1, 2009?

A) M.K. Gandhi

21) Why did Max Yasgar rent out his dairy farm in bethel, New York for 3 days in 1969?

A) WOODSTOCK

22) Afte the 2006 world cup, who worked closely with the Adidas innovation team in creating the new Football, Powerhouse?

A) Zinedine Zidane

23) What appears between the words ‘wal’ & ‘mart’ in the Wal Mart Logo?

A) Five pointed Star

24) You can win an ipod from the website nailthethief.com by throwing rotten eggs on whose face?

A) RAMILANGA RAJU

25) Which district of U.P. is nicknamed Suhag Nagri because it fulfills everything a Suhagin wants?

A) FEROZABAD

26) Pic of Niranjan Hiranandani

27) Print ad of vadillal

28) Logo of Deccan Chargers

29) Pic of Rajkumar Santhoshi

30) Print ad of De beers Diamonds



Some Q & A from the Mumbai Rounds:



1) What would you get by Rolling,Building,Blending,Muddling,Layering?

A) Cocktail

2) The shorter form of Oxford Dictionary has removed 16K of these before printing its Sixth Edition?

A)Hyphen

3)General Insurance has paid 50 Crores,ICICI Lombard 1.5 crores,LIC 55 Lakhs.What is the Incident?

A) 26/11 Terrorist Attack

4) What is Poorism?

A) Tourism to visit poor countries (Poverty Tourism)

5) The ____ ____ costume is the only non service costume to have been granted US patent?

A) PlayBoy Bunny

6) Cover page of foreign Edition of Imagining India by Nandan Nilekani

7) When is a person Dilberated?

A) When he is not Promoted

8) Since 2005 what is unique about the bills that we receive from Reliance Energy ?

A) Braille Edition

9) The Congress party charged 4 annas from every new member,Mahatma Gandhi stopped it.What did they have to do instead?

A) They had to buy Khadi

10) Why were Rhinoceros horn the only material used for drinking vessels?

A) Since they were used for detecting poison

11) What was the primary reason in Credit card donation in Jan 2005 compared to Jan 2004?

A) TSUNAMI

12) In Indian Economy what is calculated by Income Method,Output Method& Expenditure?

A) GDP

13) video clip of Bernie Madoff

14) What is known as ISRO's version of Google Earth?

A) BHUVAN

15)In the world of movies who is the owner of Air voice Mobile?

A) Sanjay Singhania

16) To spread the awareness of which cause did Cucubera introduce Pink Cricket Ball?

A) Breast Cancer

17) Which company coined the term GREEN MONDAY considered to be the heaviest online spending day of the year?

A) ebay



Thats all guys that i can remember.

TATA CRUCIBLE NATIONAL & INTERNATIONAL FINALS-2009

Semi Finals 1

DOMAIN EXPERTISE

1)some ques about Sunil Bharti Mittal & his adopted surname BHARTI

2) Identify:
















A) David Ogilvy


3) Identify this person (someone from the world of fashion)?



A) Satya Paul

4) Identify the author? ( the cover page one more book was also shown)




A) Sudha Murthy

5) The first in the world was in Japan and was titled as "Deep Love", by its creator Yoshi.The Indian first was "Neelakannukal" meaning (Blue Eyes) by P R Harikumar. What are these?

A) Mobile Novels

6) What is Slumpometer?

A) Something used to measure the severity of Recession. It takes in account the Gross Domestic product (GDP) and Gross Domestic Income (GDI).

7) Print Ad Identify the campaign?

A) DOn't drink and Drive.

iii) TATA WORLD

1) How do you know the coffee shop of Westside?

A) Cafe West.


SEMI FINAL-2

1) Identify the logo?



A) Election Commission Of India.

2) something related to RBI

3) Print Ad of Voting in USA

iii) TATA WORLD

1) Identify:














A) Girish Wagh

2) ques on Land Rover

3) ques on Blue Scope

4) Identify the logo?












A) TATA NEN


FINALS

I) THINK GLOBAL

1) ques on the Shamiana in the Taj

2) ques on LEE Cooper

3) What is project Roshini in Rashtrapati Bhavan?

A) Using alternative source of Energy in Rashtrapati bhavan other than Electricity.

4) ques on RTI

5) ques on ivory trading in india

6) In the world of Apparels what are Lock,Chain,Over lock & Cover? These are the four main categories?

A) Sewing Machines

7) ques on barack Obama's Campaign Yes we Can

8) ques on Ceat Cricket Ratings.

II) THINK PICTORIAL














With what would you credit the above person with?

A) JAIPUR FOOT (Dr. P.K.Sethi)

2)What did I give this world?













A) ATM (John Shepherd)

TATA CRUCIBLE (CAMPUS EDITION)- MUMBAI

TATA CRUCIBLE (CAMPUS EDITION)- MUMBAI

What better than to spend a lazy sunday afternoon attending the tata crucible Mumbai Edition. It was a nail biting finish till the last.The teams NMIMS vs IIT Bombay were giving a tough fight giving a flash back of previous year where the former had won in a tie breaker but this year it was the other way round with IIT Bombay winning in the tie breaker.The Quiz couldn't have been better than this with three questions in the tie breaker.

Winner: IIT Bombay

Runner's up: NMIMS


PRELIMS:

1) Which company is the official sponsor of the Mumbai Marathon?

A) Standard Chartered Bank

2) Logo of Thomson Reuters

3) missed out few ques for walking in late

6) This word meaning "Flower of Persia" means gift of god? (don't remember the exact ques)

A) JASMINE

7) Spiderman recently said "If you get to be on my cover,can i be on the dollar bill? who is he saying this to?

A) Barack obama on spiderman Magazine

8) Identify this partner of Farhan Akhtar?



A) Ritesh Sidwani

9) I'm is a range of office furniture launched by which company?

A) WIPRO

10) Which actress has signed her first endorsement deal with L'oreal as brand ambassador for its products targeted for the youth?

A) Sonam Kapoor

11) From the world of Mirc Electronics? Identify the gentlemen?

12) Which jewellery chain created the trophy presented to Sachin Tendulkar by BCCI to commemorate his scoring 12000 runs?

A) AURA

13)Which Japanese company has the ad line " Inspire the next " ?

A) HITACHI

14)Ad of Spark

15) This product was first used in 1890. It was used by more than 25 countries throughout the 20th century acquiring nick names such as Sizzlin,Sally, old Smokey,Old Sparky, Yellow Mama & Gruesome Gertie. What am i referring to?

A) ELECTRIC CHAIR

16)Which auto giant withdrew from F1 for the 2009 season?

A) HONDA

17)Print Ad showing Freedom from Protective Gear. WHich footwear giant?

A) LIBERTY

18)Which word came to English from french, derived from the greek word which means "Fruit of the Carob" ?

A) Carat ( used for measurement of gold)

19) Song: Pappu can't dance? Identify the production house?

A) Aamir Khan Productions

20) Ad campaign of Denim