BEQ (Finals)-2008

BRAND EQUITY QUIZ- 2008
Venue: MMRDA Grounds, Bandra (E)


Semi finals:

QM: Mr. Andrew Scott

1) Name the countries under the BRIC nations?

A) Brazil, Russia, India, China

2) This word has been a new addition in the Oxford Dictionary?

A) Bollywood

3) Absolut Vodka is from which country?

A) It is a Swedish drink

4) This country has topped in the list of bribery?

A) Pakistan

5) Which Paper Size is bigger 4A or A4?

A) 4A

6) Which cricketing term is also used in the advertising industry?

A) Pitching

7) If you are shopping at YES, then what is YES?

A) Year End Sale

8) IIT Kanpur has developed a software known as chick? What is this related to?

A) Chicken

9) Standard recycling logo consists of how many arrows?

A) 3

10) In April 2008 this has crossed 1 Million marks in the cyber world?

A) No. of viruses, Trojans

11) What is A B C gum in Europe if B stands for been?

A) Already been chewed

12) What is the share of iconic players in the Indian Premier League?

A) 15% more than the highest bid player in that team

13) Dance bars in Mumbai have been replaced by ______ bars?

A) Orchestra

14) In the year 1995 in the life of Bill Gates besides Windows 1995 what was the significance of the year to him?

A) He got listed in the Forbes billionaire list

15) Mahashank, Padma, Ved, ______, ______?

A) Arab, Koti ( Indian numbering system in the descending order)

16) In the year 1948, Rs 300 crore was the due on outstanding to India. Who is the creditor?

A) Pakistan, (Pre partition debt)

17) What is EBITDA?

A) Earnings before interest tax depreciation & amortization

18) The word video is a noun, which other part of speech is the word?

A) Verb

19) The train number of Rajdhani & Shatabdi Express starts with the number?

A) 2

20) In the year 1982, south premier English XI vs. which team?

A) South Africa ( Infamous match)


21) Students in Venezuela have to devote every hour compulsory studying the life of?

A) Edward de bono

22) The maximum harvesting of solar energy is done by which industry?

A) Agriculture


FINALS

QM: Derek o’ Brian

1) Grass ceiling is a set of social & discriminatory that prevents women from using ________?

A) Golf


2) The janta govt. in the year 1970 had called Coca- Cola Company back in India if they comply with their conditions? What were their conditions?

A) To reveal their 9x formula (preparation of coke)


3) In the year 1975-1976 bill gates & Paul Allen decided to drop something from Microsoft? What was that?

A) Hyphen (Previously it was Micro-Soft)


4) What are green wash products?

A) The products which are not environment friendly but pretend to be environment friendly.

SECOND ROUND


1) Cialis ranks second in the list of that brand? What is the first brand?

A) Viagra


2) When asked how to be a billionaire what was the reply of Richard Branson?

A) You start with a billion dollars and then start an airline.


3) 1.6 million tonnes of steel, some used for making refrigerators in Chennai some used in china was from ( don’t remember the full question)

A) WTC Debris


THIRD ROUND (VISUAL ROUND)



1) Pic of a person who is an alumnus of London school of economics?

A) B R Ambedkar

2) Pic of a 1000 buck note of State bank of Pakistan with a tomb in background? Identify the tomb?

A) Jahangir’s Tomb

3) Pic of a bar? Identify the bar?

A) Palace on wheels

4) Pic of a ship & some music?

A) Pingo star in star cruise



FOURTH ROUND (VIDEO ROUND)



1) Video of the movie (Jab v met), identify the hotel?

A) Hotel Decent

2) Video of a cricket match showing the West Indies team, Identify the sponsor?

A) DIGICEL

3) Connect: (Poster of Brylcream Boyz, some music & a pic)?

4) Audio of an fevicol ad.



FIFTH ROUND
(We give you the answers you give me the question)


1) For essential amino acids this product is second to mother’s milk.

A) What is EGG?

2) For the last 20 yrs. this brand has sold for 1 re. & cures ‘Cephalagia’.

A) What is Saridon?

3) Dilbert’s favourite 8 letter word that refers to the joy that we get when criticizing some one else’s work

A) What is feedback?

4) Vendi, Iced Venti, Grande, Iced Grande & Mezzo.

A) What are the different cup sizes in a Star buck’s outlet?


SIXTH ROUND

1) What is Imeru in Japan?

A) Take a nap

2) In the year 2007, what was the most typed word in google news?

A) American idol

3) Which state is the largest importer of Basmati Rice in India?

A) Haryana

4) Which MNC is the highest tax payer in India?

A) CITI



FINAL ROUND


1) Hema, Rekha, Jaya, _______?

A) Sushma (from the jingle of nirma ad)

2) Unscramble CASHIER so as to form a brand?

A) Archies

3) The width of 1000 Rs. Note is 73 mm. what is the width of a 50 Rs. Note?

A) 73 mm.

4) Who opted out of IPL since that would affect his Sports Company? Which Iconic Player?

A) VVS Laxman

5) Which currency would the POPE use to order a coffee in his office?

A) EURO


Winners: TCS, Kolkata


The Brand Equity Quiz true to its name was an amazing event to witness held in the MMRDA grounds, inspite of the heat in the Mumbai. The theme of the quiz was the origin of quizzing in India started by the father of Indian Quizzing Neil o’ Brian till KBC hosted by SRK. It was a well managed event which truly shows that quizzing is lot more than winning live ducks & two bottles of beer; the winners of the quiz were richer by 30 lakhs.

BEQ-2008 ( Regionals)

BEQ REGIONALS – 2008

1) According to a report by the IB to the Home Ministry, which currency note is the most popular among counterfeiters?

A) Rs.500

2) Whom did Bruce Barton’s book, The Man Nobody Knows portray as a salesman?

A) Jesus Christ

3) What are ‘Verbs’ on an IPOD shuffle?

A) They are symbols for ‘Stop’, ‘Play’, ‘Pause’, ‘Fast Forward’, & ‘Rewind’

4) Which non wood forest product has the highest turnover in India?

A) Tendu Leaves

5) Around 12,000 pieces are sold annually in India. Only Godrej manufactures them in India. Nowadays there is probably not a single one in any of your offices. What am I referring to?

A) Typewriters

6) With an annual turnover of Rs.4.5 crore, which factory in Delhi makes 1,200 loaves of bread and 300 kg of chips daily?

A) Tihar Jail Factory

7) In the world of branding what is The Perception Gap?

A) The difference between brand identity & brand image. Brand identity comprises the core values of a brand while brand image is how the consumer perceives the brand. If there is a gap between these two, it’s called the perception gap.

8) According to David Ogilvy, which is “the only really dishonest kind of advertising”??

A) Political Advertising

9) Why Formica is called Formica?

A) From ‘for mica’, that is, a substitute for mica. Till the 1920’s mica was the perfect material for electrical insulation, Formica replaced it.

10) What significant change did the publisher of the first Harry potter book make when launched in the US?

A) In the US the title was changed to Harry Potter and the Sorcerer’s Stone. In the UK, it was Harry Potter and the Philosopher’s Stone.

11) Which Indian state has the largest concentration of carpet weaving in the country, with 90% of the production and 75% of the weavers?

A) Uttar Pradesh

12) Two Volkswagen models share their names with ball games. One is golf, which is the other?

A) Polo

13) According to Al Ries, the three most important rules of advertising are novelty, gimmickry and________

A) Creativity

14) Which word is described in the Oxford English Dictionary as a ‘Payment’ (as a tip or bribe) to expedite service?

A) Baksheesh

15) More than 105 million yards of fabric have been created for which women and her friends?

A) Barbie

16) ‘The Place where dreams come true’ is the slogan for which popular tourist attraction?

A) Disneyland

17) According to Caterer and Hotelkeeper magazine, which is the most stolen item from hotels?

A) Towels

18) After text messaging and voice calls, what is the most cited reason for teenagers using mobile phones?

A) Playing Games (43%)

19) Why was the Indian badminton camp for the 2008 Thomas and Uber Cups cancelled?

A) Unavailability of Shuttlecocks due to bird flu

20) What was stored inside the first paper carton made by Tetra Pak?

A) Milk

21) Ridhi, Vridhi, Jeevak, Risbhak, Kakoli, Ksirkakoli, Meda and Mahameda, a group of eight plants, is better known as what?

A) Chyawanprash

22) Which company had the fastest entry into the dictionary of new words as a commonplace verb?

A) Google – in less than 5 yrs.

23) What replaced the king’s image In the Nepalese currency notes of Rs.500 denominations?

A) Mount. Everest

24) Austrian national archives have the only surviving copy of which management consultant’s pamphlet?

A) Peter drucker. The name of the pamphlet is “ The Jewish Question in Germany”

25) Sedlabanki Islands is the name of Iceland’s:

(a) most popular tourist resort
(b) most popular red light district
(c) most popular children’s park or
(d) Central bank?

A) Central bank. ‘Sedlabanki Islands’ means ‘Central bank of Iceland’


26) What is common to Godrej, Titan and GSM technology?

A) EDGE- a refrigerator brand from Godrej, a watch brand from Titan and a data transmission technology from GSM.



27) By what brand name is ‘Barbara Millicent Roberts’ better known?

A) Barbie the Doll

28) What is the connection between Sony, Onkyo & Concorde?

A) Sound in latin,’Sonus’ means sound; in Japanese ‘Onkyo’means sound and ‘Concorde’ is the aircraft which can fly twice as fast as the speed of Sound.

29) Which short form of a brand name is also used for two pollutants/impure elements?

A) Coke- term also used for Coal and Cocaine.

30) What is the treaty of Park Avenue?

A) The Arthur C.Clarke- Isaac Asimov treaty finalized while they drove through Park Avenue, in which each acknowledged the other as superior.

31) In Poland Microsoft took a group of Journalists into a Submarine. Why?

A) To show what a world without windows was like.

32) Which brand claims to be the first to be visible from outer space?

A) Kentucky Fried Chicken (KFC) – An 87,500 sq. feet logo created in the Nevada Desert is claimed to be visible from outer space.

33) A group named “Three Star club” used to exist in Mumbai in the 1990’s. What is the eligibility to be a member of this Club?

A) Ownership of a Mercedes.

34) With which well known brand are the companies Bector Foods, Dynamix Dairies and Amrit Food associated?

A) McDonald’s.

35) Which former Indian Union Ministry was also the founder of a famous British Publishing House?

A) V.K.Krishna Menon, co-founder of Penguin and Pelican.




36) Which country recruited its first astronaut with an ad on radio?

A) United Kingdom which recruited Helen Sharman through a radio ad. She flew aboard Soyuz mission TM-12, launched on May 18, 1991.

37) In 1996, John Leonard of Seattle, Washington actually ‘won’ the ‘unwinnable’prize in a Pepsi contest. What was the Prize?

A) An AV-8 Harrier fighter plane.

38) What do ‘Mercedes’ and ‘Nirma’ have in common?

A) Both have been named after the daughters of their owners/founders.

39) The brand name of a musical instrument was formed from the surnames of the founders, Tsutomu katoh and Tadashi Osanai.What was the Name?

A) Korg

40) The company is named after the two founders who died within days of each other in 1948.Although they never met, their companies merged 41 years after their death. Name the company as we know it today?

A) Ernst & Young.

41) David Ogilvy’s rejection of an account which initially came to him was something he regretted for long. Which account?

A) Xerox.